TrendLife announced on May 6 the results of its “Digital Life and AI Experiences” study, which surveyed more than 10,000 adults across nine countries. The research shows that concern about generative artificial intelligence is greater than excitement among consumers, with many lacking the knowledge or tools to use it safely.
The findings highlight a growing gap between the rapid adoption of AI technologies and consumer preparedness for potential threats. According to TrendLife, public sentiment is marked by caution: 34.6% of respondents described themselves as “very” or “extremely” worried about generative AI’s progress, compared to only 18.2% who felt equally excited.
The study found that nearly half of respondents have used an AI tool during significant life events such as job searches or home purchases—times when sensitive data is often shared online. Among those making large purchases or investments, almost one in four reported falling victim to scams or fraud afterward. Despite recognizing these high-risk situations, only 11% sought identity protection services in response, while nearly one in ten took no protective action at all.
Confidence in detecting AI-generated scams remains low; just 22% believe they can spot deepfakes or other forms of deception created by artificial intelligence. Many respondents expressed uncertainty due to advanced tactics like voice cloning and realistic phishing messages that bypass traditional warning signs.
For families with children, concerns are increasing as well. Forty percent said their child uses AI regularly—including 17% with children under age seven—and nearly seventy percent indicated they would use a tool designed to keep kids safe on AI platforms if one were available.
Frank Kuo, Chief Consumer Business Officer for TrendLife, said: “People and their families are increasingly using AI and want to benefit from it, but are asking for guidance, protection and reassurance that it’s safe. Worry outpaces excitement. Fraud outpaces detection. And demand for trusted, family-centered safety solutions is outpacing supply. TrendLife exists to close that gap through our innovation and focus on designing solutions that not only keep people and their families safe but allows them to move forward with peace of mind in the AI era.”